Gin was first used in the 12th century in the Netherlands for therapeutic purposes.
Its healing properties continued to be appreciated centuries on end, up to the point where doctors would prescribe it for kidney and stomach pains.
Gin enters the British market in the 17th century, sparking a revolution of taste within the middle-class consumer segment.
The drink’s popularity marks a change of production means, from individual distilleries to gin factories.
The americans discover their passion for gin at the start of the 20’s, combining the distinct aroma of gin with the tunes of jazz music.
Once technology was perfected, 3 preparation methods emerged: London Dry Gin, Distilled Gin and Gin.
Of all the preparation methods, London Dry Gin stands out as the finest and preferred choice. London Dry Gin is made exclusively through re-distillation of ethanol in traditional stills, together with natural ingredients, without adding any sweeteners.
Nowadays, gin is the new star in bars, pubs and restaurants. No cocktail list can be complete without gin-based recipes. Just like any self-respecting drink and assortment that was born in the Netherlands in the 17th century, gin has a day of its own: the second Saturday of June.